the company grew as I realized that not only to they sell amazing coconut-smelling cream that reminds me of summer, but the remains, whether the containers or the bag, are recyclable or reusable.- Activism isn't listed on The Body Shop labels as an ingredient, but it is there as surely as the bergamot and hemp oil.
- It is the first cosmetics company to source sustainably harvested palm oil and introduce the ingredient into the beauty industry. They also work with an organic company to maintain ethical production.
- The company introduced100% post consumer recycled bottles. They were hoping to create all their bottles in the same way by 2009.
- Body Shop committed to becoming Carbon Neutral by 2010, ensuring that carbon dioxide emissions from the company's core retail business worldwide are reduced.
They also hope to reduce their number of bottles by 9 million every year. They can do this in part by integrating other recycled materials into the packaging. They also came out with cloth bags which state, "Green is not a colour. It's a state of mind." Also, synthetic chemicals are still used in their products, but only when they're to provide better quality or safety. I appreciate the fact that this way included in their facts. I think it is reasonable as well as a logical explanation for using synthetic chemicals. Sometimes they can't just compromise safety or quality in some of the features, which is understandable from a corporate standpoint. They'd want to make money off their products, right?
When I think about it, their smart environmental efforts must go a long way. If you rationalize that the bulk of consumption stems from women, and Body Shop is geared towards this particular customer segment, then that could potentially result in high sales. Consequently, there would be more jars of cream out there. Imagine if everything was synthetic, or if the containers were non-recyclable (like Plastic 6). That would result in a huge amount of waste and environmental degradation that could have easily been avoided by the methods the company is using now.
I know it personally makes me feel better to buy products that are good for me (providing services like protecting my skin for example), and in using natural products I know my skin isn't absorbing pesticides or dangerous stuff like that. I also like that I can recycle the container the product comes in, which reduces my own guilt as a consumer. I actually noticed that I veer away from containers that are not recyclable, especially for things like shampoo bottles, or even some plastic packaging (like the bags my Ikea stuff came in; Plastic #4 is recyclable), so the concept of recycling is a factor is my purchase decision-making process. I feel good about buying from the Body Shop because of it's environmental ethics, and makes me appreciate their efforts, making buying a $20 bottle of cream worth it for me.
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